St Vincent's Hospital

ID LAB was engaged by St Vincent’s Hospital to create a new wayfinding and signage system that would work across the Fitzroy campus’ six buildings and incorporate the hospital’s brand identity in one consistent design approach.

As the campus was notoriously hard to navigate, ID LAB based the wayfinding strategy on an airport system, using alphanumeric destinations for the buildings. Maps and appointment letters have also been updated to help identify the new destinations.

The signage design reflects and extends on the existing St Vincent’s brand guidelines, creating an integrated signage approach that incorporates a clear wayfinding system with a strong brand presence.