GUM - Ghent University Museum

The GUM is a 'Forum for science, doubt and art, part of the University of Ghent, Belgium'.

It is a museum dedicated to science, research and critical thinking, where visitors are invited to discover that science is born out of failure and success, doubt and imagination. The visitor is able to really delve into the scientist’s brain. Which challenges does he/she face? And how does that impact our lives and ways of thinking?

The museum offers insight into the university’s unique scientific collections, ranging from the fields of Biology to Ethnography, and from Medicine to Psychology. A museum you can explore, but which will also make you doubt any preconceived notions.

The ID-LAB Benelux team developed a fitting wayfinding strategy and sign design for the project.