Melbourne Markets



Melbourne, Australia


Melbourne Market Authority (MMA)


Melbourne Market Authority (MMA)


The Melbourne Market Authority engaged ID LAB to develop a more functional signage system in order to improve the existing wayfinding at their Epping site. The focus was on improving the process of loading and unloading, which had been previously overlooked in lieu of a building-focused signage system. 

ID LAB’s initial site visit determined that the critical users of the market were the truck drivers accessing the site. By observing these users, ID LAB was able to identify a number of areas that could be improved to facilitate better wayfinding across the site.

This included improving the entrance experience by designing clearer gates and lane guidance, improving vehicular directional signage to create a more user-friendly system for low light conditions, and developing a more logical and identifiable parking system to assist all users in the environment.